Recruiting social care staff

By working together and taking a unified approach to recruitment we are more likely to succeed in changing public perceptions of adult social care and driving more people to successfully apply for jobs in the sector.

Use the free, downloadable campaign assets below to make sure that you are attracting the right candidates for your positions when recruiting. You can use them at any time, not just when the campaign is running.

Advertise a role on DWP ‘Find a Job’

DWP’s ‘Find a Job’ site attracts thousands of quality candidates each year. It’s where the national recruitment campaign will direct people, so if you advertise your jobs here they will be seen by an enormous pool of potential candidates.

Posting your job is simple and quick. It’s really important you use the terms “social care” in the role description, to ensure it is visible on everydayisdifferent.com

Download this one-page PDF guide if you need help.

Post a job

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Resources to help your recruitment

Maximise the effectiveness of your local recruitment with the free, downloadable resources below. Resources cover a wide range of social care settings so you can find the right images for your organisation.

The Recruitment Guide contains useful tips on how to use the campaign resources and how to build a successful recruitment campaign.

Download Recruitment Guide

Recruitment guide

Social media assets

Download these images and videos to use on your social media channels to encourage people to apply for vacancies. You can personalise the social posts with your details to make them relevant to you.

Facebook headers

Use at the top of your Facebook profile page to grab attention and alert potential candidates that you’re recruiting. Choose from four images.

.ZIP 965KB Download

Twitter headers

Use at the top of your Twitter profile page to grab attention and alert potential candidates that you’re recruiting. Choose from four images.

.ZIP 1.85MB Download

Facebook image posts

Use on your Facebook channel to inspire potential candidates and prompt people to apply for vacancies. Choose from six images.

.ZIP 2.91MB Download

Twitter image posts

Use on your Twitter channel to inspire potential candidates and prompt people to apply for vacancies. Choose from six images.

.ZIP 2.27MB Download

Videos

Download and share these videos on your social media channels or website. Videos often provoke a great response and are more likely to be shared.

Social post copy

Use this copy alongside images and videos. Choose from 10 posts focusing on different benefits of working in social care. You can personalise each one with your details.

.DOCX 79KB Download

Printable assets

A selection of A4 posters to download, print and display in public places.

A4 posters

Use these posters to help raise the profile of the sector and inspire people to consider a role in adult social care. Choose from four posters.

.ZIP 26.22MB Download

A4 personalised posters

Add your own details and use these posters to drive awareness of your vacancies and prompt people to apply.

.ZIP 26.26MB Download

Useful templates

This selection of copy templates has been created to help you draft job adverts and emails quickly and easily.

Job advert template

Created by experts to advertise a role in adult social care. Personalise it by adding details about the role you’re recruiting for.

.DOCX 61KB Download

Jobseeker email

Email template to drive awareness of vacancies in your organisation and encourage people to apply.

.DOCX 64KB Download

Newsletter template

Use this text in your staff newsletter to explain how you’re using the campaign in your recruitment.

.DOCX 60KB Download

Results template

Help us understand how the campaign is supporting your local recruitment – use this template to share your results with us.

.DOCX 47KB Download

Campaign badging device

The campaign badging device is available for you to use on any recruitment materials which you have developed. This will show the link between your activity and the national campaign.

Campaign badging device

Download the campaign badging device and guidelines for use on your materials.

.ZIP 1.77MB Download