Adult social care recruitment materials

If you work in adult social care and / or provide social care services to adults, these free resources will enable you to make the most of your own local recruitment activities by using materials and information from the national campaign. For information on how to upload vacancies to the DWP Find a Job website press here.

Care for others. Make a difference.

Download the latest campaign materials to support your recruitment activity. These include updated images, email signatures and videos, along with a communications toolkit for guidance on how to support and leverage the campaign in your area.

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Campaign toolkit

Learn about the national recruitment campaign, the free materials available to you and how you can use them.

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Digital materials

Digital images for you to use on your Facebook and Twitter platforms and in your emails.

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Printed materials

Poster, leaflet and pull-up banner designs covering lots of scenarios and messages for you to download, print, and display wherever you wish.

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Event materials

Everything you need to organise a Family Care-eer Day recruitment event.

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Template copy

Pre written copy for your social media posts, press release and newsletters.

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Useful information

Expert advice to help you run a successful local recruitment campaign.

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We work with a range of organisations in an in-kind capacity, to help people recognise what a great career option adult social care can be, so that we can recruit staff with the right values and skills.

We are always open to working with other organisations who:

1. are connected to the social care industry
eg. are a care provider, recruiter or advertiser of social care vacancies or a career advice service


2. can reach our target audience of 20-39 year old using a range of channels

Please contact everydayisdifferent@dhsc.gov.uk for more information.